BBA in Management
Programme Overview
The Bachelor of Business Administration (BBA) in Management at Lokbharati University for Rural Innovation (LURI) is designed to build strong managerial acumen, leadership skills, and ethical business practice in students, rooted in both global perspectives and rural realities. With a curriculum that blends theory, practical learning, and values-based education, the programme seeks to produce socially responsible, innovation-oriented business professionals.
Key Features
- Duration & Structure
A 3-year full-time undergraduate programme divided into six semesters. - Schools & Department
Offered under the School of Management Studies, Department of Management - Alignment with NEP 2020 & Gandhian Principles
The curriculum is aligned with India’s National Education Policy (NEP) 2020, as well as the ideals of Nai Talim, focusing on holistic development, skill-orientation, community engagement, and sustainable practices. - Experiential and Rural Learning
Real-life immersions in rural contexts, problem-solving projects, industry linkages, internships, and fieldwork to connect classroom learning with rural business challenges. - Ethics, Sustainability & Social Responsibility
Emphasizes responsible decision making, sustainable business models, CSR, and ethical leadership, in line with LURI’s focus on rural innovation and social transformation.
Learning Outcomes
On completion of the BBA in Management, students will be able to:
- Demonstrate strong conceptual understanding of management functions and business environments.
- Apply quantitative, analytical, and decision-making skills to solve business problems.
- Lead and work effectively in teams, respecting diverse perspectives and cultural context.
- Develop business strategies and entrepreneurial ventures with sustainability and ethics.
- Communicate effectively in professional settings.
- Engage with rural communities, understand their challenges, and contribute meaningfully to rural innovation.
Admission, Eligibility & Assessment
- Eligibility
As per LURI’s rules for undergraduate admission. Typically, completion of 10+2 (or equivalent) with required minimum marks.
Career Prospects
Graduates of BBA in Management can pursue:
- Entry-level management roles in corporate, rural enterprises, NGOs, governmental agencies.
- Entrepreneurship — launch ventures with focus on rural innovation, sustainable business.
- Further studies: MBA, specialized master’s programmes in domains like Marketing, Finance, Rural Studies, Social Innovation.
- Consultant roles in CSR, development projects, social enterprises.
Teaching Staff
Name
Mr. Mahavirsinh Parmar
Designation
Head – BBA Department
Phone
8000258008
Qualification
MBA Marketing
DEPARTMENT - SCHOOL
Department of BBA
hodbba@lokbharatiuniversity.edu.in
Name
Parmar Jainilraje
Designation
Lab assistant
Phone
6356054841
Qualification
M.Sc.Microbiology
DEPARTMENT - SCHOOL
School of Skills and Entrepreneurship
jainilraje.parmar@lokbharatiuniversity.edu.in